{"product_id":"1955-merinovillapipo","title":"1955 merino wool beanie","description":"\u003cp style=\"padding-left: 60px; padding-right: 40px; padding-top: 0px;\"\u003e\u003cem\u003e“I bought two in different colours before Christmas, and this beanie has turned out to be absolutely amazing! I wear it every day – the only tricky part is choosing the colour…”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 60px; padding-right: 40px; padding-bottom: 40px;\"\u003ePetri M., satisfied customer\u003c\/p\u003e\n\u003ch2\u003e1955 – the beanie you forget you’re wearing\u003c\/h2\u003e\n\u003cp\u003eThe 1955 merino wool beanie solves a problem familiar to us all: how to keep your head warm without it itching, or sweat running into your eyes, as soon as you come indoors. Merino wool is nature’s own smart material. It keeps you warm even when it’s slightly damp and evens out changes in temperature, so your head stays comfortable both outside in freezing weather and in warm rooms indoors. The soft knit is barely noticeable on your skin and doesn’t itch or feel tight across your forehead.\u003c\/p\u003e\n\u003cp\u003eMerino wool breathes and wicks moisture away from the skin, so your head doesn’t get sweaty, even when you pick up the pace or go from the cold into the warm. No sweaty, itchy beanie you have to pull off as soon as you step indoors. Just a warm, dry, soft feel that lets you keep it on.\u003c\/p\u003e\n\u003cp\u003eMerino wool is naturally odour-resistant, so the beanie stays fresh for a long time and rarely needs washing. Often, airing it is all it needs. When you take the beanie off after a long day, it feels just as fresh as it did in the morning.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"#tyytyvaisyystakuu\"\u003e\u003cstrong\u003eThe 1955 merino wool beanie comes with a 100-day satisfaction guarantee.\u003c\/strong\u003e\u003c\/a\u003e We want to give you time to try the beanie: wear it as you normally would for 100 days. If you’re not satisfied with it for any reason, you’ll get your money back.\u003c\/p\u003e\n\u003ch2\u003e1955 merino wool beanie for every occasion\u003c\/h2\u003e\n\u003cp\u003eThe timeless, simple design fits comfortably without feeling tight or slipping down over your eyes. The wide turn-up and rounded crown give the beanie structure and leave some room to adjust: fold the turn-up higher or lower, depending on whether you want to cover your ears completely or wear the beanie more loosely. Note that the faux leather patch limits the adjustment somewhat. The 1955 is one size fits most, so it fits almost every adult.\u003c\/p\u003e\n\u003cp\u003eThe faux leather patch on the turn-up is a small detail with a big story. It reads “Svala 1955” – the year Svala was founded. This beanie is an updated version of the traditional Svala 1955 beanie: the same classic, now with a wider turn-up and a rounder crown. It works well in town and in the countryside, but in the spirit of Jacques Cousteau, it’s perhaps best of all at sea. Wear it and you carry a small piece of Svala’s history with you.\u003c\/p\u003e\n\u003cp\u003eThe 1955 merino wool beanie works for everyday wear and outdoor activities, in town and out in nature. Orange, black, ochre and red give the beanie plenty of character, and they’re easy to pair with any outfit, whether you’re heading to work, out for a run or down to the jetty.\u003c\/p\u003e\n\u003ch2 style=\"padding-left: 60px; padding-right: 40px; padding-top: 80px;\"\u003eThoughts from the designer \u003c\/h2\u003e\n\u003cp style=\"padding-left: 60px; padding-right: 40px;\"\u003e\u003cem\u003e“A beanie is a small garment, but it’s often the first thing you grab on your way out of the door. I wanted to update Svala’s classic beanie so that it feels familiar but fits even better: a wider turn-up, a rounder crown and soft merino wool that doesn’t itch or make you sweat. The ‘Svala 1955’ patch on the turn-up is a reminder of where it all began in 1955.” \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 60px; padding-right: 40px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8334\/files\/Vaikuttajan_pyorea_pohja_2.jpg?v=1789576872\" alt=\"\" width=\"100\" height=\"100\"\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 60px; padding-right: 40px; padding-bottom: 80px;\"\u003eNinni Pohto, designer at Svala \u003c\/p\u003e\n\u003ch2\u003eMerino wool – nature’s own smart material\u003c\/h2\u003e\n\u003cp\u003eThe 1955 merino wool beanie is made from 100 per cent mulesing-free merino wool. No blends, no fillers – just soft, warm wool that feels gentle against the skin. Because merino wool naturally resists odour, the beanie stays fresh for a long time and rarely needs washing – often, a good airing is enough.\u003c\/p\u003e\n\u003cp\u003eMerino wool is naturally excellent at regulating temperature and moisture: it keeps you warm even when damp, wicks moisture away from the skin and evens out changes in temperature. Your head stays warm in freezing weather but doesn’t sweat when it’s warmer. Long-fibre merino wool doesn’t itch like ordinary wool, so the beanie feels soft even directly on the skin and on sensitive foreheads.\u003c\/p\u003e\n\u003cp\u003eThe beanie’s material is OEKO-TEX 100 certified, which ensures it’s safe for skin contact. The 1955 merino wool beanie is made in Finland by Nevertex from responsibly produced merino wool, with decades of experience behind it.\u003c\/p\u003e\n\u003ch3\u003eDeveloped in Finland for Finnish weather\u003c\/h3\u003e\n\u003cp\u003eHeading to work on freezing mornings? Spending your weekends outdoors or on the water, whatever the weather? Looking for a beanie that doesn’t itch or make you sweat? The 1955 is made for moments like these.\u003c\/p\u003e\n\u003cp\u003eSvala’s merino products suit almost any kind of exercise, everyday use or leisure activity. Enjoying the outdoors no longer depends on your kit.\u003c\/p\u003e\n\u003cp\u003eWhere the 1955 merino wool beanie is at its best: \u003c\/p\u003e\n\u003cul style=\"list-style-type: none; margin: 0; padding: 0; display: inline-block; margin-bottom: 40px; margin-top: 20px;\"\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eOn shift\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eOn your commute and in everyday life\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eAround town\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eOn walks and runs\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eOutdoors\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eOn hikes and at the cottage\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eOn board and on the jetty\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eAt sea and on the water\u003c\/li\u003e\n\u003cli style=\"display: block; float: left; padding: 8px 12px 8px 16px; border: solid #CCC 1px; border-radius: 60px; margin-bottom: 8px; margin-right: 8px;\"\u003eOn freezing days and cool summer evenings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSvala’s merino products are developed in Finland and have been tested in professional use for decades. That means they’ve been put to the test by people who are hard on their clothes: on long shifts, on week-long wilderness trips, and in wet, cold conditions where your kit decides how comfortable the day is. If the beanie can survive them, it can survive you too.\u003c\/p\u003e","brand":"Svala","offers":[{"title":"Black \/ One size","offer_id":59901128212814,"sku":"6381\/4\/9998","price":59.0,"currency_code":"EUR","in_stock":true},{"title":"Ochre \/ One size","offer_id":59901128245582,"sku":"6381\/4\/3361","price":59.0,"currency_code":"EUR","in_stock":true},{"title":"Red \/ One size","offer_id":59901128278350,"sku":"6381\/4\/4041","price":59.0,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ One size","offer_id":59901128311118,"sku":"6381\/4\/3421","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8334\/files\/Svala_6381_Svala_1955_Merinovillapipo_musta_edesta_mies.jpg?v=1790760137","url":"https:\/\/svala.com\/en\/products\/1955-merino-wool-beanie","provider":"Svala of Finland","version":"1.0","type":"link"}