Technical base and intermediate layers for leisure and work

Do you have the Finnish Key Flag?

Previously, you needed to ask where the product was made and if it was of high quality.

Now all you have to do is ask: Do you have the Finnish Key Flag?

Let’s talk about the Finns.

It is often said that Finns are not very talkative and prefer action to words. Likewise, they are often described as serious and shy. But it is often said about Finns, that we are not just courteous, but that a Finn can be trusted. For us, a handshake is a binding contract.

During the post-war years, Finland had to get busy and not spend too much time explaining, if it wanted to survive. The Svala family was a good example of this. The first clothes were created from the old army uniforms, to provide work clothes for the men of the family. Word quickly spread through the nearby villages and the family soon started making clothes for the surrounding community. By 1955, what had started out as an act of survival had turned into a strong Finnish company, Finsvala Oy.


Finnish design is much like the people themselves. Straightforward, functional and durable. You know the scissors, the vases, the furniture and the architecture… You know a Finnish product when you see it and you love it when you own it.

Finnsvala supplied the Finns with underwear for several decades. People trusted them and they liked them. Over time, the product portfolio changed and focused on technical underwear and midyear. Our designs adhered to the idea of Finnish forward thinking, with an emphasis on functionality and usability. Something that continues to this day.

There is no better environment than Finland to develop and test our new technical equipment. The icy chill of winter, the summer heat and the cool, damp conditions of Autumn and Spring all make a very demanding environment for good clothing. This is especially true for base and mid layers that need to remove moisture from the skin and keep the person warm.

Currently, Finnsvala Oy manufactures its technical accessories under the Svala brand. The foundation of our operations is the history of the company and the tradition of doing things in a straightforward way, with a focus on high quality. The factory is located in Kärsämäki, Finland, and every product is handmade. Good design lives in the DNA of Finland, where usability and functionality are top priorities. Svala products thrive in the most demanding conditions nature can offer. Just like the Finns themselves.  DNA of Finland, where usability and functionality are top priorities. Svala products thrive in the most demanding conditions nature can offer. Just like the Finns themselves.


Finnsvala Oy is participating in the campaign of the Finnish Labor Association’s “Key Flag” campaign. The campaign helps to create new jobs by encouraging Finnish products.


Read more: www.avainlippu.fi

You can check out the Key Flag products and services at sinivalkoinenvalinta.fi

You can also follow Svala activities and events on Facebook.

© Finnsvala 2019 | Business-ID: 0764063-3